Survey Questions to Ask Attendees and Sponsors After a Virtual Event by Samantha Whitehorne

Survey Questions to Ask Attendees and Sponsors After a Virtual Event by Samantha Whitehorne
CEO turnover is up as organizations look for different kinds of leadership due to the pandemic. To avoid that fate, CEOs can manage expectations and make sure their organization sees the whole picture. Developing new products that continue to generate revenue helps associations thrive. To improve chances of creating products that have long-term suc

CEO turnover is up as organizations look for different kinds of leadership due to the pandemic. To avoid that fate, CEOs can manage expectations and make sure their organization sees the whole picture.

Developing new products that continue to generate revenue helps associations thrive. To improve chances of creating products that have long-term success, it’s key that associations research need, test concepts, and stay within their mission.

Raising membership dues is rarely an easy decision, and the past year’s complications have made it even more difficult. Anecdotal and statistical evidence shows associations are holding off on raising dues right now, mindful of members’ struggles.

A new study shows that association staffers are understandably anxious about the COVID-era economy. Easing those concerns will require broadening the scope of revenue streams—and of association leadership.

It’s important that first-timers attending your virtual events have a positive experience. Here are a few ideas to consider for welcoming newbies to your online conferences.

While many associations pivoted during the pandemic to quickly create products that brought in new revenue, a focus on long-term product development is also important. Two experts discuss innovation and long-term goals when creating new products.

Virtual advocacy events are more affordable and accessible, which means a broader, more representative base of member advocates can participate. One association plans to take the best aspects of its recent virtual event and integrate them into in-person events going forward.

An association's relationship with its people is often finished with an exit interview or end of a volunteer's term. But there are good reasons to keep those connections.

While associations put a lot of hard work into quickly transitioning their in-person events to virtual offerings last year, many received feedback from participants that networking opportunities fell short. With that in mind, many groups are trying new offerings to boost engagement among attendees.

The revenue impact of COVID-19 has made some associations rethink how much they should keep in reserves and hone revenue strategies to ensure they align with the group’s core values and member needs.

Source: associations.inloop.com